Making candles is an ancient practice that has both practical and aesthetic applications. They can be used to provide light, distribute pleasant aromas or for use in religious ceremonies. Starting a candle making company can be a wonderful way to provide a useful, enjoyable product to consumers while also earning a living.
1. Develop a Strong Product Line
While it is possible to start a company with only one or two types of candles, it is better to have a variety for people to choose from. Offering a variety can entice customers to keep coming back to try out more, especially if some of the scents are only available seasonally.
2. Create a Unique Brand
The target market can influence how the brand develops. The marketing strategy, type of jars gotten from bottle and labeling services and even the company name and slogan will be shaped by the target audience. A company that caters to young women around the world would likely use different colors and employ a flashier name and slogan than one that is trying to sell to local religious groups.
3. Obtain Capital
It is impossible to start a candle making business without any sort of funding. Supplies must be purchased, marketing materials created and business licenses paid for. The cost of transporting products to customers should also be taken into account, along with any business software necessary to track inventory or budget needs. Bootstrapping is a popular technique for new entrepreneurs. It involves funding the business through personal savings, or from money borrowed from family members or friends. Finding free or used equipment and supplies can also save money while the company is being established.
Starting any business involves some risk, but by taking the time to create a solid product, exploring the needs and interests of the target market and finding enough funding, it can be a success.